Destination Northland

Mission Statement

To assist Northland businesses and communities to maximize and manage the sustainable economic benefits of increased visitor numbers through partnership

Destination Northland, the Regional Tourism Organisation, is responsible for marketing and promotion of the region, nationally and internationally, as a visitor destination through partnerships with industry and through cooperative and direct marketing and promotion.

DNL ensures that tourism's interests are promoted and considered at all levels in the regional environment and acts on Northland's behalf in national forums to promote Northland's tourism interests. For the local industry DNL facilitates tourism communications and information flows, creates marketing partnership opportunities for tourism operators and coordinates an events programme.

Its primary role is as a facilitator and planner, rather than as a funder and operator and its marketing role is strategic and generic rather than product specific, achieving outcomes for the benefit and promotion of the Northland destination and brand.

Long Term Goals

• To increase and manage the growth of visitor numbers to the region
• To increase visitor nights and expenditure within the region, resulting in positive economic development
• To assist industry and communities to enhance the quality of the visitor experience in Northland, and the flow on of financial benefits
• To work in partnership with Maori to increase their involvement in tourism throughout Tai Tokerau Northland
• To facilitate and assist with the delivery of the key priorities from the 2003 Northland Tourism Strategy
• To assist identification of, and encourage the development of viable new visitor products
• To promote the Twin Coast Discovery Highway concept to encourage a greater regional spread of visitors throughout the region
• To encourage new tourism investment from public and private sectors
  

Visit the official Northland regional website:
www.northlandnz.com
and for operator resources, click here