Campbell win could benefit Northland tourism

21 June, 2005

DESTINATION NORTHLAND : MEDIA RELEASES 2005

Michael Campbell's US Open win has the potential to create spin-off benefits for Northland tourism.

Campbell is the touring professional for the Kauri Cliffs Golf Course in Matauri Bay. He carries out promotional activities for the course and his golf bag bears the Kauri Cliffs name and logo.

Destination Northland manager Robyn Bolton said Campbell's success will raise the international profile of Kauri Cliffs, hopefully bringing more visitors to the region.

In addition, Destination Northland is about to consider options for a fresh wave of promotions for Northland's Twin Coast Discovery Golf Trail, which was developed a couple of years ago.

“We now have an opportunity to incorporate aspects of Michael Campbell's win in the promotion of the Twin Coast Discovery Golf Trail,” said Ms Bolton. “The sudden surge of interest in his line of clothing is a demonstration of the positive associations that come with success in a major tournament.”