Warm winter specials on the web

7 June, 2005

DESTINATION NORTHLAND : MEDIA RELEASES 2005

A brand new "Winter Specials" section has just been launched on www.northlandnz.com , the official website for the Northland region, featuring over 90 special offers and packages for the winter months.

www.northlandnz.com was launched in December 2004 and boasts the same web designers as the award-winning Tourism New Zealand site. The "Winter Specials" section has everything from accommodation in cosy seaside cottages and B&B's to gourmet food and spa packages covering the whole Northland region including Kaipara and Whangarei Districts, 90 mile Beach in the Far North, Hokianga and the Bay of Islands.

Tourism operators around Northland were offered the opportunity to be part of this winter promotion completely free of charge, which has meant a lot of small, hidden away treasures that might not normally have the chance to promote themselves nationally are also included.

" We are delighted with the new www.northlandnz.com website, and the opportunities it provides to promote Northland as a year-round destination.  It's a win win really, the site which currently receives around 250 visitors every day, provides Northland operators with the vehicle to promote their packages over the shoulder/low season, while New Zealanders can access great deals for a winter getaway to New Zealand's warmest region".  A range of domestic marketing initiatives have been put in place to support the promotion of the website and packages.